Welcome Back!!!
This nine week has been the education of new information in leadership and strategic communication. Throughout these nine weeks we've learned about leadership, digital communication, listening, internal, and external communication, etc. We've learned how social media can have an impact on organizations and they're affected by the information. The power of knowledge can be very beneficial and uplifting when learning how to focus on being a great leader. Each blog post gave a better understanding on how to better utilize our communication skills whether in the work world or society. Many of us probably thought that we didn't need any help on improving upon the necessary skills but over the nine-week period I've seen room for improvement. One of my favorite post for these past few weeks was about "Leadership Brings Success" and how true this has been for centuries. Therefore take the steps to become a successful leader in your organization or community.
The title of this post is "Gone too Soon" and the reason for the title is due to the fact that this will be my last post for this week and there is more information out there that can be shared. Since I want to be with you from this point moving forward, I hope this information given may improve your outlook on leadership and strategic communication. This blog will still be online if anyone needs to go back over the weeks for a refresher course. Leadership and strategic communication will continue to a part of our everyday lifestyle and be proactive instead of reactive are when you will flourish at a high level. Never stop in expanding your knowledge of leadership and strategic communication, this is the start of a race and it will be up to you to finish the race. So when someone in your organization asks how you became very powerful in understanding how to become a more effective communicator, just refer them to this blog and them to can be proficient as well. I hope you enjoyed these nine weeks as I have. Thanks for following me down this path of knowledge and becoming a better person in life.
Thanks Again!!
Sunday, December 11, 2016
Wednesday, December 7, 2016
Strategic Communication Professionals Impact
Welcome Back!!
This week has been real challenging in learning all the information that was provided in order to gain some power of knowledge. Strategic communication is a part of our everyday lives whether we knowledge it or not, talking to friends about a trip, making decisions at work, or playing some type of sport. Information can be gathered or hand through the technology that seems to be taking over society. This post will be a continuum of information from previous informative articles that have been uploading information to the cerebral cortex of the brain.
There were some interesting readings along with someTedtalk videos for the week. All the information talked about ways to communicate and even non-verbal which was very interesting. How can communication be effective on impacting how we relay information? The focus on strategic communication campaign impact through social media, the internet, and other digital media outlets have been the topic involving leadership. Gathering information has been very important in finding out how successful an organization has been or will be in the future. Strategic communication professionals are an important part of leadership in businesses that must maintain teamwork in order to be successful under the new technology that continues to grow daily.
During the holidays we tend to eat as much food as we can, save some for later and continue to eat for another day. Whenever I'm during a holiday I strategize on how much food will I need on my plate or whether I need another one to make another portion. When will utilize a food strategy like the example that was given, think about how information is gathered on a strategical level and how much information can be absorbed? Tedtalk JP Rangaswami (2012) indicated "that food and information can be similar in some form of shape." Strategic communication professionals need information to make sure the organization is utilizing what the company is about and how good the product or service has been to consumers. Just like food, there will be some bad information and some good information, but at the end of the day, individuals have to decide on taking the good or bad outcomes. According to Ted talk JP Rangaswami (2012), information is never a food overload, fundamentally it's a consumption issue and we have to find to create diets within ourselves and deal with the information and responsibly. It seems that organizations can handle the diet of information responsibly as dieting for exercise to accomplish goals.
Strategic communication professionals in leadership will promote campaigns to see how the impact of social media, traditional media, the internet, and blogs will shape the organization. Having a strong message can go far if it is focusing on the mission statements of the company to promote growth. Keller and Miller (2006) indicated "according to D.K. Wright(2001), the internet offers the potential for unlimited message dissemination within and by the public relations profession. In addition to unlimited delivery, the internet represents a "paradigmatic shift in corporate communications, creating the opportunity for fully two-way communications between organizations and their publics" (Wright, 2001, p.5)." The delivery of a message from social media can be beneficial in understanding what consumers may think of the business. We know today that millennials are very outspoken when it comes to an organization or the message being presented. Social media can determine if an organization communication message has been effective because the Generation Nexters will definitely let the business know how they feel by purchasing or not purchasing a product.
Gathering data from the internet is a way to understand the impact of a campaign. Strategic communication professionals have companies such as google monitor the traffic coming to their websites. Outcomes play an important role when it comes to impacting a campaign. Whatever leadership puts out that what you will get, it's just like ROI(Return On Investment) in the financial markets. Evaluating the data from internet traffic can help determine a campaign. According to Atkins and Rice (2013), evaluation improves the probability of achieving program success by forcing campaign for programmers explicitly in advance the goals and objectives of the campaign and the theoretical or casual relations leading to those expectations (p.84)." Strategic communication professionals see the number of people clicking on ads and browsing through their organizations' site. Measuring the impact of the campaign comes from how much information is being put out into society and getting feedback from the individuals who took the campaign content and purchased a product or service.
This information has become beneficial in a better understanding of strategic communication and the professionals that work in this field. Communication works in different ways such as verbal or body language. Each week has been something different that many individuals can utilize within their organization or business. The power of knowledge can have its place within our society on a daily basis and it's up to us to take advantage of the information given. This week has been very challenging with so much to learn and implement within this course. Overall gratification is something that keeps me going and providing what I have learned is special. This post gave examples that corresponded well with strategic communication and what leadership has to achieve when dealing with data. The internet is the source were companies improve upon what is lacking in enticing new consumers. If this post can be helpful, then I hope you as the reader will take this post and share it with family and friends. Giving feedback for this post can help me as well, and comments will show how communication works from both parties.
Join me next week for the last and final post of this nine week period and I hope you all have enjoyed learning about strategic communication and leadership.
Reference
Kelleher, T., & Miller, B. M. (2006). Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes. Journal of Computer-Mediated Communication, 11(2), 395-414. doi:10.1111/j.1083-6101.2006.00019.x
Rice, R. E., & Atkin, C. K. (2013). Public communication campaigns. Los Angeles: Sage Publications.
Tedtalk: http://www.ted.com/talks/jp_rangaswami_information_is_food#t-439375
This week has been real challenging in learning all the information that was provided in order to gain some power of knowledge. Strategic communication is a part of our everyday lives whether we knowledge it or not, talking to friends about a trip, making decisions at work, or playing some type of sport. Information can be gathered or hand through the technology that seems to be taking over society. This post will be a continuum of information from previous informative articles that have been uploading information to the cerebral cortex of the brain.
There were some interesting readings along with someTedtalk videos for the week. All the information talked about ways to communicate and even non-verbal which was very interesting. How can communication be effective on impacting how we relay information? The focus on strategic communication campaign impact through social media, the internet, and other digital media outlets have been the topic involving leadership. Gathering information has been very important in finding out how successful an organization has been or will be in the future. Strategic communication professionals are an important part of leadership in businesses that must maintain teamwork in order to be successful under the new technology that continues to grow daily.
During the holidays we tend to eat as much food as we can, save some for later and continue to eat for another day. Whenever I'm during a holiday I strategize on how much food will I need on my plate or whether I need another one to make another portion. When will utilize a food strategy like the example that was given, think about how information is gathered on a strategical level and how much information can be absorbed? Tedtalk JP Rangaswami (2012) indicated "that food and information can be similar in some form of shape." Strategic communication professionals need information to make sure the organization is utilizing what the company is about and how good the product or service has been to consumers. Just like food, there will be some bad information and some good information, but at the end of the day, individuals have to decide on taking the good or bad outcomes. According to Ted talk JP Rangaswami (2012), information is never a food overload, fundamentally it's a consumption issue and we have to find to create diets within ourselves and deal with the information and responsibly. It seems that organizations can handle the diet of information responsibly as dieting for exercise to accomplish goals.
Strategic communication professionals in leadership will promote campaigns to see how the impact of social media, traditional media, the internet, and blogs will shape the organization. Having a strong message can go far if it is focusing on the mission statements of the company to promote growth. Keller and Miller (2006) indicated "according to D.K. Wright(2001), the internet offers the potential for unlimited message dissemination within and by the public relations profession. In addition to unlimited delivery, the internet represents a "paradigmatic shift in corporate communications, creating the opportunity for fully two-way communications between organizations and their publics" (Wright, 2001, p.5)." The delivery of a message from social media can be beneficial in understanding what consumers may think of the business. We know today that millennials are very outspoken when it comes to an organization or the message being presented. Social media can determine if an organization communication message has been effective because the Generation Nexters will definitely let the business know how they feel by purchasing or not purchasing a product.
This information has become beneficial in a better understanding of strategic communication and the professionals that work in this field. Communication works in different ways such as verbal or body language. Each week has been something different that many individuals can utilize within their organization or business. The power of knowledge can have its place within our society on a daily basis and it's up to us to take advantage of the information given. This week has been very challenging with so much to learn and implement within this course. Overall gratification is something that keeps me going and providing what I have learned is special. This post gave examples that corresponded well with strategic communication and what leadership has to achieve when dealing with data. The internet is the source were companies improve upon what is lacking in enticing new consumers. If this post can be helpful, then I hope you as the reader will take this post and share it with family and friends. Giving feedback for this post can help me as well, and comments will show how communication works from both parties.
Join me next week for the last and final post of this nine week period and I hope you all have enjoyed learning about strategic communication and leadership.
Reference
Kelleher, T., & Miller, B. M. (2006). Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes. Journal of Computer-Mediated Communication, 11(2), 395-414. doi:10.1111/j.1083-6101.2006.00019.x
Rice, R. E., & Atkin, C. K. (2013). Public communication campaigns. Los Angeles: Sage Publications.
Tedtalk: http://www.ted.com/talks/jp_rangaswami_information_is_food#t-439375
Thursday, December 1, 2016
Leaders in crisis management
Welcome Back!!!
Are there any set of rules or ways to handle a crisis communication that may affect effective society, organizations, and government entities. There is no set ways to handle a crisis and having the understanding and preparation to face one can be challenging. Society seems to always have a crisis when leadership steps in to fix the problem or attempt to fix the issue. In today's world, leaders in strategic communication have to continue to evolve to keep up with the technological changes that are growing in the social media world. Social media tends to be the heart and soul of the Millennial generation when it comes to freedom of speech and expression. This topic will shed some light on how leaders in crisis management can focus on problems that may persist in our society, and over the years there have been enough. Finding a better understanding of how strategic communication works when dealing with negative messages exploding on social or traditional media is when a leader will look at present mistakes in order to prevent future ones and this blog will enhance a fundamental clarification.
What is crisis management? The meaning is very simple; the ability to handle a disaster whether natural, an organization, government, or business that may create a problem for individuals or entities affected by the results. On a daily basis, we can see or hear some type of crisis on the television, newspapers, or the car radio that goes in detail about a companies situation. James and Wooten (2008) indicated "these organizational crises includes events such as natural disasters, product recalls, corporate fraud, widespread sexual harassment, or employee discrimination against employees." Not just only these type of crisis mass shootings, police shootings, and violent protest. Leaders must have a strategic communication plan in place to deal with any fall backs that may occur through from unknowing or knowing incidents. As we learn previously every leader must have a vision that will benefit all parties involved. Leaders in crisis management must have meetings with their team and keep stakeholders up-to-date on the decision-making process.
Let's take a look at the 2012 South Carolina data compromised that consisted of 3.6 million social security numbers and 387,000 debit cards numbers being stolen. This type of criminal activity could have jeopardized a lot of people financial security and future because of foreign predators. Leaders within South Carolina should've been more cautious in monitoring Social Security numbers, and the Gov. Haley had to take the blame because of her position. The leader's strategic strategy was to come together with law enforcement to come up with solutions and handle the situation. This type of action involve the internal communication and then the external communication in letting citizens know of the breach and what actions needed to be taken. Since I am a South Carolina resident, I had to continue monitoring my credit to make sure nothing was put on there without my permission. The leaders provided everyone with a free year subscription of credit monitoring and theft protection to help the citizens.
The example of the South Carolina data breach shows how one must always be prepared for a crisis management. The social media help relay information to the people that had no idea of the incident of stolen social security numbers and once the information got out it went downhill from there. The leadership had to put out information involving a strategic plan to help alleviate the citizens fear of information being utilized. Having a strategic policy in place became more of a priority for government leadership in hopes of prevention and better communication for this type of crisis. Once leaders in crisis management begin to understand the severity of a situation without being pressured from society, then major issues can be minimized. We must realize that leadership and development are at the forefront of any crisis.
Leaders must have 1) vision, 2) investigation, 3) plan to handle internal and external communication, and 4) fix the problem as I have learned in previous jobs about crisis management. Leaders should always be attentive and ready for anything. Once information gets on social media, then it's everywhere, and a majority of the people will see what information is being posted by a few individuals. Now with social media it's like rolling rocks on a mountain, once one falls others will follow. Leaders should always put out the correct information to eliminate any confusion that may persist or will persist. Never leave individuals to continue using social media friends as a source of information. All crisis may not get handled according to or effectively but as a leader making an attempt is crucial in showing concern. Communication is the key when managing a crisis and collaborating with a team of individuals to focus on strategic communication is critical. Every leader needs a team and motivation skills to have every member on the same page.
This post and topic for this week hit home due to myself being involved in such a crisis in South Carolina that consisted of social security numbers being stolen. The information established in this post can be beneficial as a leader involving a crisis management. Gaining the power of knowledge every week can influence and help others to become better leaders whether in the community, government, or any business. As a leader, one must never give up finding solutions to a problem and always work on turning a negative into a positive. During these few weeks, the information presented has been beneficial to me when learning about things that I thought I knew and I hope this information helps you in your work world when dealing crisis management.
Look forward to next week and continue to post information on strategic communication and leadership. Hope you enjoyed this knowledge.
Reference
Wooten, L. P., & James, E. H. (2008). Linking Crisis Management and Leadership Competencies: The Role of Human Resource Development. Advances in Developing Human Resources, 10(3), 352-379. doi:10.1177/1523422308316450
Are there any set of rules or ways to handle a crisis communication that may affect effective society, organizations, and government entities. There is no set ways to handle a crisis and having the understanding and preparation to face one can be challenging. Society seems to always have a crisis when leadership steps in to fix the problem or attempt to fix the issue. In today's world, leaders in strategic communication have to continue to evolve to keep up with the technological changes that are growing in the social media world. Social media tends to be the heart and soul of the Millennial generation when it comes to freedom of speech and expression. This topic will shed some light on how leaders in crisis management can focus on problems that may persist in our society, and over the years there have been enough. Finding a better understanding of how strategic communication works when dealing with negative messages exploding on social or traditional media is when a leader will look at present mistakes in order to prevent future ones and this blog will enhance a fundamental clarification.
What is crisis management? The meaning is very simple; the ability to handle a disaster whether natural, an organization, government, or business that may create a problem for individuals or entities affected by the results. On a daily basis, we can see or hear some type of crisis on the television, newspapers, or the car radio that goes in detail about a companies situation. James and Wooten (2008) indicated "these organizational crises includes events such as natural disasters, product recalls, corporate fraud, widespread sexual harassment, or employee discrimination against employees." Not just only these type of crisis mass shootings, police shootings, and violent protest. Leaders must have a strategic communication plan in place to deal with any fall backs that may occur through from unknowing or knowing incidents. As we learn previously every leader must have a vision that will benefit all parties involved. Leaders in crisis management must have meetings with their team and keep stakeholders up-to-date on the decision-making process.
Let's take a look at the 2012 South Carolina data compromised that consisted of 3.6 million social security numbers and 387,000 debit cards numbers being stolen. This type of criminal activity could have jeopardized a lot of people financial security and future because of foreign predators. Leaders within South Carolina should've been more cautious in monitoring Social Security numbers, and the Gov. Haley had to take the blame because of her position. The leader's strategic strategy was to come together with law enforcement to come up with solutions and handle the situation. This type of action involve the internal communication and then the external communication in letting citizens know of the breach and what actions needed to be taken. Since I am a South Carolina resident, I had to continue monitoring my credit to make sure nothing was put on there without my permission. The leaders provided everyone with a free year subscription of credit monitoring and theft protection to help the citizens.
The example of the South Carolina data breach shows how one must always be prepared for a crisis management. The social media help relay information to the people that had no idea of the incident of stolen social security numbers and once the information got out it went downhill from there. The leadership had to put out information involving a strategic plan to help alleviate the citizens fear of information being utilized. Having a strategic policy in place became more of a priority for government leadership in hopes of prevention and better communication for this type of crisis. Once leaders in crisis management begin to understand the severity of a situation without being pressured from society, then major issues can be minimized. We must realize that leadership and development are at the forefront of any crisis.
Leaders must have 1) vision, 2) investigation, 3) plan to handle internal and external communication, and 4) fix the problem as I have learned in previous jobs about crisis management. Leaders should always be attentive and ready for anything. Once information gets on social media, then it's everywhere, and a majority of the people will see what information is being posted by a few individuals. Now with social media it's like rolling rocks on a mountain, once one falls others will follow. Leaders should always put out the correct information to eliminate any confusion that may persist or will persist. Never leave individuals to continue using social media friends as a source of information. All crisis may not get handled according to or effectively but as a leader making an attempt is crucial in showing concern. Communication is the key when managing a crisis and collaborating with a team of individuals to focus on strategic communication is critical. Every leader needs a team and motivation skills to have every member on the same page.
This post and topic for this week hit home due to myself being involved in such a crisis in South Carolina that consisted of social security numbers being stolen. The information established in this post can be beneficial as a leader involving a crisis management. Gaining the power of knowledge every week can influence and help others to become better leaders whether in the community, government, or any business. As a leader, one must never give up finding solutions to a problem and always work on turning a negative into a positive. During these few weeks, the information presented has been beneficial to me when learning about things that I thought I knew and I hope this information helps you in your work world when dealing crisis management.
Look forward to next week and continue to post information on strategic communication and leadership. Hope you enjoyed this knowledge.
Reference
Wooten, L. P., & James, E. H. (2008). Linking Crisis Management and Leadership Competencies: The Role of Human Resource Development. Advances in Developing Human Resources, 10(3), 352-379. doi:10.1177/1523422308316450
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