My name is Olando Quick, and this course is a part of my continuous journey as a graduate student at Troy University majoring in Public Administration. I have an undergraduate Bachelors Degree in Criminal Justice from Morris College(HBCU), and a Dual Masters in Human Resources Development and Management and Leadership from Webster University. My thirst for knowledge continues to expand. Even though this course isn't a part of my program, but I feel this Leadership and Media Strategies will help me elevate my communication strategies to become a better Public Servant. I have also worked in the Public Service field for about ten years that has allowed me to deal with a diverse group of people. My joy in the Public Service comes from helping today's youth to grow and become productive citizens inti adulthood. My interest is writing poetry, working out, spreading knowledge, sports, movies, and meeting new people.
I have previously written a blog from my previous course, which is entitled oquick.blogspot.com that I feel has excellent information. This blog will be providing information on a weekly basis on topics relating to communication surrounding leadership and media strategies. My goal is to bring knowledge through the emergence of media and communication within our society. So join me in spreading the word of the interesting information that will be provided from my blog at http://feedingknowledge.blogspot.com.
Today's blog post will focus on the power of knowledge that relates to the Diffusion of Innovation which is percieved as the idea, behavior, or objects that are seen as new by a group of people as describe by Everett Rodgers. Innovation has become an ever-changing movement within our society. While growing up into adult technology wasn't as prevalent as today. Over time technology has become the new communication method that seems to be factual when you walk down a street, in businesses, and sometimes while driving. These are some of the new communication channels that are being implemented today compared to older years when innovation was just a thought. The Innovation of Diffusion process involves five steps: (1) knowledge, (2) persuasion, (3) decision, (4) implementation, and (5) confirmation to give you an idea of how products become available.
Let us take a look at the Android phone Samsung Galaxy product that has become popular throughout the years. At one time back in the 90's and early 2000's the Nokia phone was very popular but over time the innovation of the new idea has evolved and has caught the eye of many people through the media outlets such as Facebook, Twitter, and Instagram. The companies have to capture the minds of the Echo Boomer to purchase its product while competing with its competitors. For example; the Samsung Galaxy 3 had some issues with the battery life of involving the Android phone. For the individual's, that love the Galaxies; the company had to acknowledge the problem especially when I was one of the customers having the issue. So when the Galaxy 4 came out, Samsung seem to use Rodger five steps of Diffusion Innovation to capture the minds of the Millenniums that are the foundation of testing new products that are being produced.
The power of knowledge involving communication for media strategies is imperative to bring a new culture that uses the media to gain their knowledge when deciding on what innovated product they will use to communicate next with people. This beginning blog post is just a sample that will bring you new information that will transform your mindset when it comes to leadership and media strategies involving innovation. It's amazing how society has no idea how strategies work when it comes producing new products, but I will be one of many to provide the knowledge with this blog within the coming weeks.
Looking forward to getting your feedback and I hope you enjoy this blog.
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